Athletic - lululemon

Newport Beach, CA, USA. 2021. Brand product featured on local yoga instructor Summer.

Brand - lululemon

Crystal Cove, CA USA. 2022. Brand product featured on Kayla.

Story —

These volunteers believe that everyone deserves a space to exercise.

Concept —

Create a visual metaphor for the volunteers’ mental struggle with city government and physical struggle with renovating a massive space.

No styling and minimal lighting effects to capture contrast and mood.